Farmers wanted a direct mail campaign to get the word
out about their competitive homeowner insurance rates.
The problem is, market data shows over 78% of direct
mail postcards get to the see the bottom of the garbage
before consumers actually read the postcard.
Farmers came to us because they didn't want their
marketing to get 22% of the attention it should.
West Omaha Technologies created highly targeted mail
pieces in a 3 stage campaign. Using phrases and
content homeowners directly relate to, the pieces speak
directly to the reader and kick that 78%.
Click here to contact us and
we'll mail you these postcards (don't worry, no phone
calls about insurance or future mailings).
Work Summary
Research target market, postcard design, content
development,
custom photography, optimize for printing.
